Our Mission

Our mission at Toys for Simcha is to bring happiness and healing to children suffering from illness. 


We gift toys accompanied by hope and encouragement to assist children and teens enduring some of the most difficult challenges of their lives.

Because - Happy Kids Heal Faster!

Why A Toy?

To a sick child, a toy is much more than just a gift—it’s a gesture of love. It uplifts fragile spirits and boosts morale. Studies show that positivity can trigger self-healing superpowers. Happy kids heal faster!

About Us

Toys for Simcha brings joy to seriously ill children in hospitals in Israel. This brilliant yet simple campaign transforms a scary time to one of hope. A child’s outlook changes when they realize that others care for them and hope for their speedy recovery.

Every smile is a blessing!

Our innovative programs

  • Tablets for Teens

  • Bedside, hand-delivered toys accompanied by musical entertainment. 

  • Virtual Reality Goggles for children to use during painful procedures.

  • Easy transition "hospital welcome kits"

Our Team


Asher Zamir


Rabbi JJ Hecht ll

Strategic Partnering & Communications Manager

Hodaia Ben Simhon

Founding Benefactors

Mr. & Mrs. Harry Adjmi

Mr. & Mrs. Solomon Barnathan

Mr. & Mrs. Zvi Benhaim

The Damaghi Family

Seth & Idit Green

Mr. & Mrs. Ronnie Hersh

Mr. & Mrs. Jacob Orfali

Abe & Linda Podolsky

Mr. Stewart Rahr

Mr. & Mrs. Itche Rosenbaum

Asher & Debbie Zamir

Board of Directors

Senator George Amedore Jr.

Avigail Goldglancz, Esq.

Mr. Neil H. Kupferman, Esq.

Mr. Abe Podolsky

Dr. Steven Rubel

Sruli Anatian

Berel Rapaport

Ally Wittels

Bim Zahavi

Director of Distributions

Adam ​Rodriguez


Yehuda Hurwitz


Mrs. Baila Hecht

Mrs. Lilly Vogel