Our Mission

Our mission is to bring happiness and healing to children in Israel!

Why A Toy?

To a sick child, a toy is much more than just a gift—it’s a gesture of love. It uplifts fragile spirits and boosts morale. Studies show that positivity can trigger self-healing superpowers. Happy kids heal faster!

About Us

Toys for Simcha brings joy to seriously ill children in hospitals in Israel. This brilliant yet simple campaign transforms a scary time to one of hope. A child’s outlook changes when they realize that others care for them and hope for their speedy recovery.

Every smile we create is a blessing!

Our innovative programs

  • Bedside, hand-delivered toys accompanied by musical entertainment. 

  • Virtual Reality Goggles for children to use during painful procedures.

  • Easy transition "hospital welcome kits"


Our Team

Board of Trustees

Mrs. Baila Hecht

Mr. Neil H. Kupferman, Esq.

Mr. Abe Podolsky

Dr. Steven Rubel

VP of Distribution

Rebbetzin Baila Hecht


Mr. Yudel Hurwitz

Associate Board of Director

Sruli Anatian

Berel Rapaport

Ally Wittels

Bim Zahavi

Toys for Simcha Founders

Mr. & Mrs. Harry Adjmi

Mr. & Mrs. Salomon Barnathan

Mr. & Mrs. Zvi Benhaim

Mr. & Mrs. Ronnie Hersh

Mr. & Mrs. Jacob Orfali

Mr. & Mrs. Abe Podolsky

The king of fun - Mr. Stewart Rahr

Mr. & Mrs. Asher Zamir

Advisory Board

Dr. Rabbi Hank Sheinkopf

Sheinkopf Communications

Advisory Board

Dr. Stanley Sherbell

Pulmonologist in NY


Mrs. Esther Vogel


Rabbi Shloma L. Abramowitz

Chief Music Director

Moish Wilshanski

Director of Human Resources

Rachel Shemtov

Happy Kids Heal Faster!

An Affiliate of Toys for Hospitalized Children


824 Eastern Parkway

Brooklyn, New York 11213 

Contact Us

Phone: 718-735-0222

Email Us Here

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