Our Mission

At Toys for Simcha, we bring happiness, comfort, and healing to all children grappling with illness, special-needs, and loneliness.

Why A Toy?

To a sick child, a toy is much more than just a gift—it’s a gesture of love. It uplifts fragile spirits and boosts morale. Studies show that positivity can trigger self-healing superpowers. Happy kids heal faster!

About Us

Toys for Simcha brings joy to seriously ill children in hospitals in Israel. This brilliant yet simple campaign transforms a scary time to one of hope. A child’s outlook changes when they realize that others care for them and hope for their speedy recovery.

Every smile is a blessing!

Our innovative programs

  • Tablets for Teens

  • Bedside, hand-delivered toys accompanied by musical entertainment. 

  • Virtual Reality Goggles for children to use during painful procedures.

  • Easy transition "hospital welcome kits"


Our Team


Asher Zamir

Director of Distribution

Adam ​Rodriguez

Founding Benefactors

Mr. & Mrs. Harry Adjmi

Mr. & Mrs. Salomon Barnathan

Mr. & Mrs. Zvi Benhaim

The Damaghi Family

Seth & Idit Green

Mr. & Mrs. Ronnie Hersh

Mr. & Mrs. Jacob Orfali

Abe & Linda Podolsky

Mr. Stewart Rahr

Mr. & Mrs. Itche Rosenbaum

Asher & Debbie Zamir


Mr. Yudel Hurwitz

Board of Directors

Mr. Neil H. Kupferman, Esq.

Mr. Abe Podolsky

Dr. Steven Rubel


Mrs. Esther Vogel

Associate Board of Director

Josh Amir

Sheiny Amir

Sruli Anatian

Berel Rapaport

Ally Wittels

Bim Zahavi

Advisory Board

Dr. Rabbi Hank Sheinkopf

Advisory Board

Dr. Stanley Sherbell

Vice President

Mrs. Baila Hecht

Happy Kids Heal Faster!

An Affiliate of Toys for Hospitalized Children


824 Eastern Parkway

Brooklyn, New York 11213 

Contact Us

Phone: 718-735-0222

Email Us Here

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