Our Mission
At Toys for Simcha, we bring happiness, comfort, and healing to all children grappling with illness, special-needs, and loneliness.
Why A Toy?
To a sick child, a toy is much more than just a gift—it’s a gesture of love. It uplifts fragile spirits and boosts morale. Studies show that positivity can trigger self-healing superpowers. Happy kids heal faster!
About Us
Toys for Simcha brings joy to seriously ill children in hospitals in Israel. This brilliant yet simple campaign transforms a scary time to one of hope. A child’s outlook changes when they realize that others care for them and hope for their speedy recovery.
Every smile is a blessing!
Our innovative programs
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Tablets for Teens
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Bedside, hand-delivered toys accompanied by musical entertainment.
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Virtual Reality Goggles for children to use during painful procedures.
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Easy transition "hospital welcome kits"
Our Team
Founder
Asher Zamir
Director of Distribution
Adam Rodriguez
Founding Benefactors
Mr. & Mrs. Harry Adjmi
Mr. & Mrs. Salomon Barnathan
Mr. & Mrs. Zvi Benhaim
The Damaghi Family
Seth & Idit Green
Mr. & Mrs. Ronnie Hersh
Mr. & Mrs. Jacob Orfali
Abe & Linda Podolsky
Mr. Stewart Rahr
Mr. & Mrs. Itche Rosenbaum
Asher & Debbie Zamir
Treasurer
Mr. Yudel Hurwitz
Board of Directors
Mr. Neil H. Kupferman, Esq.
Mr. Abe Podolsky
Dr. Steven Rubel
Administrator
Mrs. Esther Vogel
Associate Board of Director
Josh Amir
Sheiny Amir
Sruli Anatian
Berel Rapaport
Ally Wittels
Bim Zahavi
Advisory Board
Dr. Rabbi Hank Sheinkopf
Advisory Board
Dr. Stanley Sherbell
Vice President
Mrs. Baila Hecht